Adams Fairacre Farms
Supporting a Hudson Valley Retail Brand Across Packaging, Campaigns, and In-Store Experiences
Retail Marketing • Packaging Design • Campaign Creative
Project Snapshot
Role
In-house
Graphic Designer
Timeline
18 months
Retail Reach
5 locations
12+ departments
Product
Scope
50+ private-label SKUs
Campaign
Cadence
1+ per month
Team
9 person
marketing team
Collaboration: Scanning coordinators, department managers, printers, vendors, and the broader marketing team
Brand Overview
Adams Fairacre Farms is a five-location grocery, specialty food, and garden retailer serving the Hudson Valley. As part of its in-house marketing team, I supported customer-facing communications across produce, grocery, meat, deli, cheese and coffee, garden center, gift shop and more.
The Challenge
Each Adams location and department had its own promotional needs, pricing, products, and physical requirements. The challenge was creating work that felt consistent with the established Adams brand while remaining flexible enough to support different stores, formats, campaigns, and production specifications.
Seasonal Retail Campaigns
I developed creative for recurring seasonal and holiday promotions across all five Adams locations, typically producing one or more campaigns each month.
Each campaign was adapted across 22 × 28-inch store posters, 72 × 22-inch banners, homepage graphics, and location-specific digital displays.
I worked with the marketing team and scanning coordinators to confirm promotional pricing and sale information before preparing final production files. This required balancing creative consistency with the accuracy and format requirements of each store.
I created the Fair Food campaign identity and promotional artwork. Animator Jenny Estridge later brought the logo graphic to life for social media.
Adams Own Products
The Adams Own product line includes over 50 salsas, jams, jellies, preserves, fruit butters, dressings, mustards, and other specialty products sold across all five stores.
I inherited an existing label template that needed significant formatting and production improvements. I rebuilt the files into a more reliable system and applied it across the broader product line, maintaining consistency while accommodating different containers, label dimensions, ingredients, nutrition information, and vendor requirements.
Vendors supplied the product and nutrition information, while I managed the design and production workflow, including formatting, revisions, proofs, sizing, materials, and final files.
Product label designs are original work. AI was used only to create select mockup backgrounds for portfolio presentation.
Adams Reusable Grocery Bag
Adams wanted to turn an illustration created by a member of the Adams family into a reusable shopping bag that reflected a familiar customer experience: coming in for one item and leaving with much more.
I received an existing vector of the illustration, but the file wasn’t suitable for production. I reconstructed the artwork, refined the composition, and prepared the final bag design while preserving the personality of the original drawing.
The bag sold out and received an enthusiastic response from customers on social media. The artwork was later extended to employee apparel.
Original family illustration.
Reconstructed vector artwork.
Finished shopping bag.
Coffee Signage
Each Adams location offered a different selection of coffee drinks, sizes, and pricing, so a single fixed menu couldn’t meet every store’s needs.
I met with department managers to understand their individual offerings and developed a flexible menu system that maintained a consistent visual identity while accommodating location-specific information. Managers supplied the menu details and pricing, and I organized the hierarchy to make each menu easier for customers to read and place their orders.
I also created supporting educational signage, including a visual coffee grind chart that helped customers match different brewing methods with the appropriate grind. These pieces extended the same visual system beyond pricing and ordering into the broader in-store coffee experience.
Additional Retail Design
Beyond the featured projects, I supported ongoing retail communications across store signage, web banners, collateral, large-scale artwork, packaging, and an in-house typeset publication.
Editorial & Informational Collateral
Large-Scale Environment Signage
