beRevolutionarie

Creating a Cohesive Digital Presence for a Virtual Fitness Community

Web Design • Digital Marketing • Brand Extension

Project Snapshot

Role

Graphic Design &
Social Media Intern

Timeline

Four months

Team

Two co-founders, copywriter, and intern team.

Scope

Social content and scheduling, web design, apparel, brand guidelines, and partnership materials

Brand Overview

beRevolutionarie was an online fitness platform created during the COVID-19 shutdowns to help women stay connected through movement, wellness, and community. The platform brought together more than 30 strength, yoga, and fitness professionals who hosted virtual classes on a daily basis.

The Challenge

When I joined the team, beRevolutionarie had an existing identity, but needed help applying it consistently across growing marketing needs.

Social Media Content

I designed and scheduled branded social content supporting community engagement, instructor features, fitness education, recipes, promotions, events, giveaways, and press coverage. I worked with the team to maintain a consistent publishing presence while creating enough visual variation for each content series and campaign to feel distinct.

Educational Content • Community Features • Promotions • Events • Press

Promotional social graphic for beRevolutionarie’s Turkey Burn virtual fitness event.

Educational social graphic for beRevolutionarie’s featured instructor's fitness tips.

Editorial social graphic for beRevolutionarie’s instructor favorites campaign.

Happy Thanksgiving social graphic from beRevolutionarie’s team.

Social graphic highlighting beRevolutionarie’s feature in DailyMail.

Website Redesign

The existing website relied on mismatched headshots and stock photography, making the experience feel visually disconnected from the brand’s community-driven positioning. I refreshed the imagery, reorganized key information, and developed a more cohesive presentation of the platform’s membership options and wellness offerings.

beRevolutionarie membership page redesign shown in desktop website mockups.

Partnership Materials

I designed external-facing materials that helped the founders introduce the platform and communicate partnership opportunities to vendors, influencers, and prospective brand collaborators.

Branded holiday wellness gift guide created for beRevolutionarie

Brand Extensions

Updated beRevolutionarie color and typography guidelines

I refined the color and typography system and updated the brand guide to support consistent application across new formats. I also extended the visual identity into apparel and other physical brand touchpoints.

Outcome

My role expanded from recurring social media production into web design, partnership materials, apparel, and brand documentation. Together, the work created a more consistent presence across the platform’s customer and partner touchpoints.
This experience strengthened my ability to work within an established identity, collaborate directly with founders and copy partners, and adapt a brand across both recurring content and larger marketing initiatives.