All Sport Health & Fitness

Supporting a multi-department fitness club through integrated design, digital marketing, and brand development.

Project Snapshot

Role

Graphic Designer &
Marketing Assistant

Timeline

Two years •
Full time

Team

Two person marketing team

Organization

One full-service, multi-department fitness facility

Channels

Print, web, social media, digital displays, and outdoor advertising

Scope

Design, copywriting, scheduling, community management, photography & video production

Supported programs include: Camp Fit, The Studio, ASCEND, personal training, small group training, group fitness, aquatics, café, outdoor club, events, and weekly programming.

Brand Overview

All Sport Health & Fitness is a full-service fitness facility offering free weights, personal training, group exercise, aquatics, youth programming, recreation, events, and other member services. Each department had its own programs and promotional needs, while still needing to feel connected to the larger All Sport brand.

My Role

As the full-time Graphic Designer and Marketing Assistant, I worked alongside the Marketing Director as part of a two-person team. I created print and digital campaigns, redesigned portions of the website, supported social media from concept through publishing, and developed promotional materials for departments across the facility.

My work extended beyond design production. I wrote social captions, scheduled content, responded to messages and comments, and collaborated directly with management, program directors and instructors to translate their offerings into clear, engaging marketing.

The Challenge

All Sport offered a wide range of programs serving different age groups, interests, and fitness levels. The challenge was creating materials that gave each offering its own personality while maintaining enough consistency for audiences to recognize them as part of All Sport.

Because the marketing team was small, projects also needed to move efficiently across print, web, social media, digital displays, and outdoor advertising.

Promotional Designs

I created ongoing promotional materials for programs, classes, events, seasonal initiatives, and membership offerings throughout the facility. The work needed to capture attention quickly, communicate practical information clearly, and remain recognizable as part of the broader All Sport brand.

All Sport fall membership billboard designed for outdoor advertising.

All Sport summer membership billboard featuring summer membership sales.

Outdoor billboards promoting seasonal membership specials.

All Sport digital ad for a workshop on menstrual biohacking.

In-facility digital display for an event promotion.

Print postcard promoting a personal training challenge.

Camp Fit early registration digital display

In-facility digital display promoting a group exercise class.

Program Communication

In addition to promotional campaigns, I designed recurring informational materials that helped members navigate weekly programming, classes, services, and events. These projects required balancing brand consistency with clear hierarchy and frequent content updates.

The reverse side of the weekly group exercise schedule, featuring class descriptions and categories.

The Studio Identity

The Studio was developed as a dedicated identity for All Sport’s adult and children’s dance classes. While the name was provided, I created the visual identity, logo variations, and promotional materials needed to advertise the program across different audiences and formats.

I collaborated with the Personal Training Director and dance instructors to understand the program and its promotional needs. I then applied the identity across flyers, digital displays, and other advertising materials, while also producing photography and promotional video content.

The Studio adult dance class promotional flyers

The Studio youth dance class promotional digital ad.

Web & Social Media

My role also included redesigning and updating portions of the All Sport website, creating social graphics, writing captions, scheduling posts, and responding to messages and comments. This allowed me to support both the visual side of the brand and its day-to-day communication with members.